Lift Off
A launch film and reel library that put a new camera drone in front of millions in its first week.
Skyline Optics
- Client
- Skyline Optics
- Industry
- Consumer technology
- Services
- Launch film, Product content, Social cutdowns
- Format
- Launch film and product reels
- Timeline
- 6 weeks
- Platforms
- YouTube, Instagram, TikTok
(01) Overview
Skyline Optics needed a launch that looked as premium as its new camera drone. We produced a hero film and a full library of social content around it.
(02) The brief
What needed to change
The category is crowded with spec-sheet marketing. Skyline wanted to sell the feeling of flying rather than the megapixels, and needed content for launch day, paid campaigns and retailers within six weeks.
(03) Our approach
How we did it
We wrote and directed a launch film built around first flights, then captured product details in the studio for close-up reels. One production fed 60 deliverables: a hero film, vertical cutdowns, tutorials and retailer assets, all graded and sized for each platform.
Selected frames
Results
Launch week views
Organic and paid views across every platform in the first seven days.
Achievement
- 60 assets delivered from a single production
- Pre-orders sold out ahead of retail availability
The film set the tone for the whole launch. Our retailers asked for the reels before we could even send them.
Glow, Unfiltered
Ready to turn attention into growth?
Tell us where you want your brand to be in twelve months. We will come back with a plan, a team and a first month of content to get there.
New business
Send us your briefStudio hours
Monday to Friday
Response time
Within two working days
Services
Strategy, content, paid social and creators
