Content ProductionOct 14, 20263 min read
The three-second hook: designing reels people don't scroll past
Most reels are judged before the second second. Here is how we design openings that earn the rest of the watch.
By Nina Kovac
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Social growth journal
Notes from the studio on strategy, content, paid social and creators. Practical, specific and written by the people doing the work.
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Social StrategySep 30, 20262 min read
Your content calendar should start with a business goal
A full calendar can still go nowhere. We start every plan with the number the business actually needs to move.
Creator PartnershipsSep 16, 20262 min read
Creator briefs that don't kill the creativity
Over-scripted briefs make creators sound like ads. This is the brief structure we use to keep content authentic and on message.
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