Glow, Unfiltered
A texture-first content system that made a quiet serum the loudest thing in the feed.
Velour Skin Lab
- Client
- Velour Skin Lab
- Industry
- Beauty and skincare
- Services
- Creative direction, Studio production, Editing
- Format
- Short-form video and stills
- Timeline
- 10 weeks
- Platforms
- Instagram, TikTok
(01) Overview
Velour Skin Lab had a hero serum customers adored and a feed nobody stopped for. Our job was to make the product feel as good on a screen as it does on skin.
(02) The brief
What needed to change
Velour's posts looked like every other skincare brand: clean packshots, soft captions and low reach. Engagement had been flat for a year and paid campaigns were carrying all of the growth. They needed organic content that earned attention on its own and gave the ads team stronger creative to work with.
(03) Our approach
How we did it
We built a visual language around texture: macro drops, slow pours, morning-light rituals and honest skin. Two studio days produced 48 reels and 120 stills, cut into weekly drops with hooks written for the first three seconds. Every piece was tagged by format and theme so we could double down on what the audience saved and shared.
Selected frames
Results
Engagement rate
Average engagement rate on reels compared with the brand's previous six months.
Achievement
- 48 reels and 120 stills from two studio days
- Saves per post up 212% in the first month
ARQ ONE found the story in our product that we had been too close to see. Our feed finally feels like the brand.
Built in Red
Ready to turn attention into growth?
Tell us where you want your brand to be in twelve months. We will come back with a plan, a team and a first month of content to get there.
New business
Send us your briefStudio hours
Monday to Friday
Response time
Within two working days
Services
Strategy, content, paid social and creators
