Built in Red
A launch campaign for a new training line that paid back its media spend in eleven days.
Northpeak Athletics
- Client
- Northpeak Athletics
- Industry
- Sportswear
- Services
- Campaign strategy, Ad creative, Media buying
- Format
- Paid social campaign
- Timeline
- 8 weeks
- Platforms
- Meta, TikTok, YouTube Shorts
(01) Overview
Northpeak was launching its first performance training line into one of the most crowded categories on social. We built a paid campaign designed to win the thumb first and the cart second.
(02) The brief
What needed to change
The brand needed launch sales without a celebrity budget. Previous ads leaned on product shots and discount codes, and acquisition costs were climbing every quarter. The goal was profitable growth from day one and creative that felt like sport, not a catalogue.
(03) Our approach
How we did it
We shot a red-lit campaign with real athletes and cut it into 36 ad variations across hooks, lengths and offers. A structured testing plan moved budget to the winners every 72 hours, while retargeting sequences told the product story to people who had already watched. Organic posts and creator cuts kept the feed and the ads speaking with one voice.
Selected frames
Results
Return on ad spend
Blended return on ad spend across the eight-week launch window.
Achievement
- Media spend paid back in 11 days
- Cost per purchase down 38% on the previous launch
They test like a performance team and think like a creative studio. That combination is rare.
Pour Over Culture
Ready to turn attention into growth?
Tell us where you want your brand to be in twelve months. We will come back with a plan, a team and a first month of content to get there.
New business
Send us your briefStudio hours
Monday to Friday
Response time
Within two working days
Services
Strategy, content, paid social and creators
