Pour Over Culture
An always-on social strategy that turned a neighbourhood café into a daily ritual.
Kiln Coffee Co.
- Client
- Kiln Coffee Co.
- Industry
- Food and beverage
- Services
- Social strategy, Community management, Content
- Format
- Always-on social
- Timeline
- 6 months
- Platforms
- Instagram, TikTok, Google Business Profile
(01) Overview
Kiln Coffee Co. made exceptional coffee on a street full of competition. We built a social strategy that made the café part of its neighbourhood's daily routine.
(02) The brief
What needed to change
Kiln was posting whenever someone remembered, with no plan and no way to tell what worked. Mornings were busy but afternoons were quiet, and a second location was opening soon. They needed a consistent presence that drove real visits, not just likes.
(03) Our approach
How we did it
We mapped Kiln's audience into commuters, remote workers and weekend explorers, then built content pillars for each: barista craft, slow-afternoon rituals and neighbourhood guides. A monthly calendar, local creator visits and fast community replies made the account feel alive. Location tags, map listings and afternoon offers connected the content to footfall.
Selected frames
Results
Store visits from social
Visits attributed to social channels compared with the quarter before we started.
Achievement
- Afternoon sales up 27% within three months
- Second location opened to 3,000 followers already waiting
We stopped guessing. Every post now has a reason to exist, and we can see it at the till.
Stay a Little Longer
Ready to turn attention into growth?
Tell us where you want your brand to be in twelve months. We will come back with a plan, a team and a first month of content to get there.
New business
Send us your briefStudio hours
Monday to Friday
Response time
Within two working days
Services
Strategy, content, paid social and creators
